First Abu Dhabi Bank
Launch
The Grow Stronger Campaign
Growing out of a merger, the newly formed and coined First Abu Dhabi Bank came to us to launch themselves to the top. And that we did. We started from scratch with nothing more than a name and built a the visuals for one of the leading financial institutions in the east. Laying the groundwork with a logo, colors, photography, and extensive writing, we established not just a campaign but a brand that lives on.
The Work
Representing wealth was the key to nailing this campaign and I think we did. We knew it couldn’t look cheap or fake, so we flew to the UAE for onsite photoshoots on land, at sea, and in the sky(scrapers). The use of black & white photography and a limited color palette allowed FAB to establish itself quickly as a recognizable bank. Working closely with the client, we fleshed out their value and imbued every image and design with their strengths.
Deliverables worked on: design, production (print, out-of-home, digital, social, website, color expertise, image search, retouching, templates, & guidelines)
Brochure
Print & Digital
Style Guide (100 Pages)
TV Spot
“Grow Stronger” Commercial