My/Mo

Because, whatever

The Because, Whatever Campaign

Most Americans had never even heard of mochi ice cream until we launched “Because, Whatever,” a head-turning campaign for these soft and squishy treats which cemented My/Mo as a category leader. We grabbed everyone’s attention with outdoor media buys across New York City and LA, and a social campaign that tripled My/Mo’s followers in a matter of months. In the process, we developed the brand's ongoing look & feel and color palette.

The Work

The only thing we had to work with at the start was package design for each flavor and a logo. We took these elements and extrapolated from there, creating beautiful, color coordinated gradient backgrounds and straight to the point headline lockups.

Deliverables worked on: design, production (print, out-of-home, digital, social, website, color expertise, retouching, & copywriting)