Silk
The Hongqi S9
The Essence of Beauty Project
Silk was on the verge of launching their latest creation, the Hongqi S9. There was one tiny problem though: the car didn't exist yet. With only weeks before the international automobile show they planned to debut the S9 at, we were tasked with bringing the car to life in a series of CGI images that we used in print brochures and video displays for their planned booth. In the process, we developed a color palette and look and feel for ongoing marketing.
The Work
We worked closely with engineers and CGI artists to produce images that exactly matched the planned car design, down to the exact heat tech material pattern. Using out knowledge of design and the luxury car category, we made choices that warranted the intended price point. We then elevated the look by using spot varnish printing in the brochure to match the car’s shiny exterior.
Deliverables worked on: design, production (print, video, CGI, retouching, & copywriting)
Video Display
